Rare & Competition Coffee Advent Calendar
12 days of rare coffee from world-renowned roasters
- 12 rare and limited coffees
- Standout roasters from around the world
- Brew guides & deep dives
12 Matchas · 12 Tea Brands · 12 Very Good Mornings
Ceremonial grade matcha from 12 different brands, showcasing regions across Japan. Sweet, savoury, bright, umami-rich: a new one to discover every day.
What you're getting
Our 2026 Matcha Advent Calendar is here!
You'll receive:
Each tin provides up to 5 servings (10g) or 10 servings (20g), so you can test them in all your favourite matcha drinks. Whether it's strawberry matcha lattes or koicha, don't worry, we'll include recipe guides in the journal.
This advent calendar showcases 12 unique brands, featuring matcha from a variety of different regions in Japan. Get ready to go on a matcha adventure.
You love matcha. But do you know which one is the best for you? Now's the time to find your new favourite matcha!
Free shipping for orders to Canada, USA & UK!
Coffees will be roasted mid October to early November.
Orders will ship starting early to mid November, to arrive by December 1.
Limited quantities available.
AN UNFORGETTABLE MATCHA JOURNEY
Every detail is crafted to elevate your morning ritual. Here is a breakdown of the experience waiting for you each December morning.
12 Ceremonial Matchas
A new ceremonial matcha to brew every morning, exploring different cultivars and regions of Japan.
Free $10 Gift Card
Included in the calendar is a free $10 gift card, so you can pick up a full tin of your favourite matcha from the advent lineup.
Tasting Journal
Note which matchas you enjoyed and why. The perfect interactive way to understand your palate, complete with a recommended recipe for each matcha!
Free Mystery Gift
Every flight comes with a mystery gift, on us, so there's more than one surprise to unwrap.
Some of your favourites are back! Others? Brand new and exciting tea brands. We'll keep the lineup a surprise until you open the box.

Toronto, Ontario
A Shizuoka and Kagoshima blend, sweet florals with a nutty, roasty finish.
Orders will ship starting in October through to November! We’ll work backwards from your specific location to ensure that it arrives in time for you to be diving in on December 1st.
We’re shipping from Toronto, Ontario. Orders to Canada, USA, and the UK will ship for free! Other International destinations can be accommodated - please reach out to us with your specific request!
The Matcha Advent Calendar showcases 12 distinct tea brands. We’ve put in a lot of effort to curate a unique group of matchas that showcases a wide range of regions, cultivars and tasting notes. Get ready to embark on a matcha tasting adventure every single morning this holiday season!
Each matcha is individually sealed in bags before being placed in tins.
While not all matchas will carry official "organic certification" (as that is a western certification), the producers behind the matchas we carry cultivate their plants with exceptional care, often avoiding pesticides entirely!
All of our matcha is indeed ceremonial grade. That being said, 'ceremonial' isn’t a regulated classification, so different vendors define it differently based on their own standards for harvest timing, processing, and quality. We pride ourselves on sourcing some of the highest quality matcha for this advent calendar from some of the best matcha tea brands.
Each matcha in the Advent Calendar will be 100% matcha powder and will not contain any other ingredients, such as dairy, gluten, or any flavouring agents.
You can make your matcha however you’d normally like – whether it’s a matcha latte or a thin tea "usucha," you’ll create a delicious cup. We’ll include recommendations and brew recipes in your matcha tasting journal to ensure you get the best matcha experience!
No, your order will not be impacted by US tariffs. We are shipping using a DDP (Delivered Duty Paid) service and the products are CUSMA exempt. You should not see any additional tariff or duty charges. That being said, the tariff situation is evolving rapidly, and it seems like not all couriers or customs brokers are on the same page. What will happen next? Who knows. In the meantime, we just want to enjoy a tasty cup of matcha (strawberry matcha latte to be exact) and help you enjoy one too.
Yes! We'd love that. We've worked with cafes and retailers across North America in the past to carry our advents, and we have wholesale pricing available depending on volume. Quantities are limited and they tend to go quickly, so the earlier you reach out the better. Send us a note at our contact us page and we'll get you set up!
Yes! We love building advents for teams and clients. Reach out at our contact us page and we’ll be more than happy to support!
Feel free to reach out at our contact us page and we'll be more than happy to support!
"Everything was great and very well thought out and the packaging was beautiful"
"It was simply wonderful and I appreciated having the tasting notes in the booklet. I received it as a gift and I LOVED IT. Thank you so much."
"One of my favorite parts was the education and I would always love to learn more about each specific matcha!"
"It was a great set up, I don't see much place for improvement."
"loved everything!!"
"I really enjoyed learning more about matcha and tasting different brands/styles"
12 days of rare coffee from world-renowned roasters
25 days of coffee from the best small-batch specialty roasters
"After trying a coffee from a specialty roaster, I was blown away by the depth of flavour. I wanted to try and learn more. But, surprisingly, it’s really tough to explore new coffee and new roasters.
That led us to tackle this problem by building a product that is everything we’d want in a coffee subscription.
Specialty cafes are more than just coffee – and matcha is one of those artisanal products we’ve loved trying and exploring at our local cafes.
This advent calendar is another manifestation of that exploration. The best matchas from small-batch tea brands, exploring unique terroir, varietals and processing methods!"
—Suneal, Co-Founder of The Roasters Pack