Is Fresher Always Better?
We often hear people ask if our coffee is “fresh”, which is a very important question!
Like bread, if your coffee is too old, it’s going to become stale which has a profound impact on taste–and not in a good way. Having fresh coffee is important to ensure you’re unlocking the full potential of your brews. However, the way we define “fresh” in coffee may be a little bit more complicated than one may think.