We asked Ry:
"Where do you think the chocolate industry is today? Where do you want to see chocolate in the future, and how would Chachalate compare?"
“Chocolate certainly shares lots of similarities to coffee! But, chocolate is definitely way behind coffee, and coffee is way behind wine!
Consumer knowledge about chocolate, its production process, and its origins remains limited. Our brand's core concept revolves around educating our audience about the diverse flavor profiles naturally found in cacao beans, much like coffee beans. Various factors such as cacao's natural properties, cultivation methods, and meticulous tree care significantly impact chocolate's taste, akin to the way coffee flavour is impacted. Many people are unaware of this complexity because the mass market chocolate we consume is very uniform— It tastes pretty much the same no matter where you go, and no matter which brand.
What we're trying to do at Chachalate is show people the nuance that exists in chocolate, and the vast amount of delicious and all-natural flavors we can achieve if we prioritize quality over consistency, and allow chocolate to speak for itself.
At Chachalate we only use the two ingredients for the base of our chocolate. Cocoa beans and sugar, and then to enable all the details I discussed previously, it all starts at the farmer level. The sourcing that we do is similar to the third wave of coffee, where we source as directly with farmers as possible. Given that we are not tied to the commodity market, we do not pay commodity prices. Instead, we pay 3-5x fair trade commodity prices so that by the time it gets to the farmer, it becomes a livable rate. This is also what encourages farmers to start focusing on the quality of their chocolate rather than just the quantity."
The chocolate industry, like coffee, definitely has a long way to go to become more transparent and sustainable, but it’s businesses like Chachalate that pave the way to a better supply chain.